Retainer Based Secondment
Strategy Review and Key Message Planning for International Relations
Bridging Nations, Building Understanding. We empower governments to connect effectively, navigate complex international landscapes, and achieve shared goals through strategic engagement and tailored communication.
Unlock Successful Government-to-Government Engagement. We provide expert support to facilitate productive interactions between nations. From strategic planning to nuanced communication, we help you build strong relationships and achieve your international objectives.
Empowering Effective Government Diplomacy:
- Seamless G2G Interactions: We streamline communication and collaboration between governments.
- Strategic Messaging, Global Impact: Tailored key messages that resonate with each nation’s unique political climate.
- Negotiation Excellence: Expert guidance to achieve your diplomatic and strategic goals.
- Effective Communication: Clear and impactful messaging.
- Strategic Alignment: Tailoring approaches to specific political contexts.
- Successful Engagement: Facilitating productive interactions.
- Goal Achievement: Helping governments reach their objectives.
- Global Understanding: Fostering positive international relations.
Full Suite of Communications Support
Communications Back Office Function
Ever wonder how some messages reach you seamlessly across different platforms? It’s all powered by a dedicated Communications Back Office (CBO). Think of it as the central hub where the essential work happens to ensure your communications are effective, consistent, and impactful. While you might not directly interact with our team, they are more than happy to be unsung heroes behind the scenes, making sure everything runs smoothly to support your success. All areas including but not limited to advertising, marketing, media relations, copywriting, social media and website management are available.
Here’s a are the key functions for your Communications Back Office:
1. Content Management & Distribution: Getting the Right Message to the Right Place
- Centralized Organization: We manage all our communication materials – from press releases and social media posts to website content and marketing collateral – in a central system. This ensures everyone has access to the latest and approved information.
- Multi-Channel Distribution: Our team coordinates the delivery of our messages across various channels, ensuring they are formatted correctly and reach the intended audience, whether it’s through email, social media platforms, your website, or traditional media outlets.
- Scheduling & Planning: They work ahead, scheduling content releases and campaign deployments to maximize impact and ensure timely delivery.
2. Media Relations Support: Building and Maintaining Connections
- Media Database Management: Our back office maintains a comprehensive database of media contacts, including journalists, bloggers, and influencers relevant to your work. This helps us reach the right media outlets with our news and stories.
- Press Material Preparation: We assist in drafting, editing, and distributing press releases, media kits, and other materials needed for media outreach.
- Monitoring & Analysis: Our team tracks media coverage and mentions, providing valuable insights into how our messages are being received and identifying opportunities for further engagement.
3. Digital Platform Management: Keeping Your Online Presence Strong
- Website Updates & Maintenance: We support the upkeep of your website, ensuring content is current, accurate, and user-friendly. This includes managing content updates and basic technical maintenance.
- Social Media Support: The back office assists with the operational aspects of our social media presence, including content scheduling, basic community management support, and performance tracking.
- Email Marketing Operations: We manage the technical aspects of your email campaigns, including list management, deployment, and performance analysis.
4. Data & Analytics: Measuring Our Impact and Informing Future Strategies
- Performance Tracking: The team collects and analyzes data from various communication channels (website analytics, social media engagement, media mentions, email campaign results).
- Reporting & Insights: We generate reports that provide valuable insights into the effectiveness of your communication efforts, helping us understand what resonates with your audience and where you can improve.
- Data Management: Ensuring the accuracy and integrity of your communication data is a key function, allowing for informed decision-making.
5. Administrative & Logistical Support: Ensuring Smooth Operations
- Budget Management: The back office often assists with tracking expenses and managing budgets related to communication activities.
- Vendor Management: We can handle administrative tasks related to external vendors, such as graphic designers, printers, or media monitoring services.
- Documentation & Archiving: We maintain organized records of communication materials and activities crucial for compliance and future reference.
*Rapid deployment available in Bahrain, Kuwait, Oman, Pakistan, Qatar, Saudi Arabia, and United Arab Emirates